What is a UTM link builder?
A UTM link builder adds tracking tags to a web address so that analytics tools show exactly which campaign, platform or post sent each visitor. The tags are called UTM parameters.
How to use it
- Enter the full page URL.
- Fill in source, medium and campaign.
- Copy your finished tracking link and use it in your post or ad.
Common uses
- Tracking Facebook, Pinterest and YouTube traffic
- Measuring email newsletter clicks
- Comparing two versions of a post
- Seeing which reel sends the most visitors
Tips
- Use lowercase and underscores consistently, such as ncis_guide.
- Do not use UTM tags on links inside your own website.
- Keep a spreadsheet of your campaign names.
Related guide: UTM parameters explained.
Frequently asked questions
What are the required parameters?
Source, medium and campaign are the three most useful.
Will the link still work normally?
Yes. The page opens as usual and the tags are only used by analytics.
Where do I see the results?
In your analytics tool, under traffic acquisition or campaigns.